The role of the state in the fight against aggressive irrational advertising

• Isaev A.A.

  Vladivostok State University of Economics and Service
  Vladivostok. Russia

Bases of bioquantum psychology are stated. Substantive provisions of the emotional theory of sales are resulted. The most known methods of formation of consumer preferences by means of irrational advertizing are revealed. Recommendations about struggle against aggressive irrational advertizing are offered.

Keywords: irrational advertizing, the emotional theory of sales, methods of formation of consumer preferences by means of irrational advertizing, recommendations about struggle against aggressive irrational advertizing.